Khunacad
Khunacad engagement forms

THREE FORMS OF ENGAGEMENT

Three ways to work with
this practice, in writing.

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THE METHODOLOGY

How we approach all three engagements.

The practice is built on a simple premise: careful reading, honest annotation, and the willingness to hold a correspondence over time. These are not distinguishing techniques — they are what the work requires. Every engagement begins with a reading. The client sends material, and the partner reads it. That reading is the foundation of everything that follows.

What varies between the three engagement forms is the timescale, the initiating form, and the kind of client situation for which each is suited. The Marginal Reading is a bounded, time-limited engagement well suited to a specific document or set of questions. The Year of Notes is a retained annual arrangement for leaders who benefit from an ongoing intelligent correspondent. The Stewardship Engagement is open-ended and suited to the slower, more complex questions that come with long-held responsibilities.

In all three, the partner remains the same throughout the engagement. There is no handover. The correspondence builds, and the partner's understanding of the client's situation deepens. This continuity is what makes the exchange different from a consultation with a stranger.

All engagements begin with a brief exchange to ensure fit. The firm declines work where the match seems poor, and appreciates clients who do the same.

Reply commitment: two working days for all correspondence during business hours.

THE ENGAGEMENTS

Three engagements in detail.

Each engagement is described here as it is actually offered, not as a marketing ideal. Scope, duration, and limits are stated.

Marginal Reading

ENGAGEMENT I

Marginal Reading

A short written engagement in which a senior partner reads materials submitted by the client and returns annotations in the side margin. The annotations are not directives but observations — questions the partner felt while reading, places where further thought might be merited, points that seemed to read well. The form is intended for clients who appreciate the difference between being told what to do and being read carefully.

The engagement runs across three weeks from the date the client submits their materials. Materials submitted should be in written form — strategic documents, memos, board papers, a letter the client is struggling to complete, or other text where a second careful reading would be of value.

What this engagement includes:

  • Senior partner reading of submitted materials — typically up to 50 pages
  • Written annotations returned within the three-week window
  • One follow-up exchange if the client wishes to respond to the annotations
  • Secure handling and disposal of submitted materials

How the engagement proceeds:

  1. 01Client sends materials and a brief note about what they are looking for
  2. 02Partner confirms receipt and begins the reading
  3. 03Annotated materials returned with a covering letter within the agreed window
  4. 04Optional: one brief further exchange if useful
Enquire About This Engagement

RM 920

Duration: Three weeks

Materials: Written documents, up to approx. 50 pages

Best suited for: Leaders preparing a significant document or navigating a specific decision

Language: English

Year of Notes

ENGAGEMENT II

Year of Notes

A retained arrangement across a twelve-month period in which the firm offers a continuous companion to a chief executive or managing partner. The work is conducted largely by correspondence — written notes exchanged at the leader's initiative — supplemented by a quarterly meeting. The arrangement suits leaders who think most clearly on the page, and who would value a careful interlocutor over the course of a year.

The cadence of correspondence is entirely determined by the client. Some months are quieter; some produce a long back-and-forth. The partner remains available throughout the year and responds to every note within two working days. The quarterly meetings are unscheduled until the client initiates them.

What this engagement includes:

  • Twelve months of retained access to a senior partner
  • Written correspondence at client initiative — no limit on frequency
  • Four quarterly meetings (in-person KL or video)
  • Response within two working days throughout the year

How the engagement proceeds:

  1. 01Initial brief meeting to establish context and confirm engagement terms
  2. 02Engagement letter exchanged; fee settled at the outset of the year
  3. 03Ongoing correspondence across the year at the client's initiative
  4. 04Four quarterly meetings arranged as convenient to both parties
Enquire About This Engagement

RM 2,540

Duration: Twelve months

Meetings: Four quarterly (in-person KL or video)

Best suited for: Chief executives, MDs, senior leaders who think on the page

Renewal: At mutual agreement after twelve months

Stewardship Engagement

ENGAGEMENT III

Stewardship Engagement

An extended engagement supporting owners, trustees, and senior partners in their work as stewards of a long-held enterprise. The engagement attends to questions of governance, succession, and purpose, but is willing to spend time on the slower questions of meaning and continuity. Cadence is determined by the steward, and the firm offers no expectation of pace beyond the readiness of those it serves.

The Stewardship Engagement is the most open-ended of the three forms. It is not bounded by a year or by a set of deliverables. It continues as long as the steward finds it useful, and it concludes at their initiative. The work is conducted in writing, with meetings arranged as the steward determines they are needed.

What this engagement includes:

  • Extended written correspondence on governance, succession, and purpose
  • Attendance to the slower questions of meaning and long-term continuity
  • Meetings arranged at the steward's initiative and convenience
  • No minimum activity requirement — the engagement follows the client's readiness

How the engagement proceeds:

  1. 01Extended first meeting to understand the enterprise and the steward's situation
  2. 02Engagement letter and fee arrangement confirmed
  3. 03Correspondence begins at the steward's initiative; pace is theirs to set
  4. 04Engagement continues until the steward determines it is complete
Enquire About This Engagement

RM 4,260

Duration: Extended — no fixed end date

Meetings: At steward's initiative

Best suited for: Owners, trustees, family enterprise principals, long-tenure stewards

Scope: Questions of governance, succession, purpose, and continuity

COMPARISON

Choosing between the three forms.

If none of the three seems to fit, write to us anyway. Occasionally we develop something suited to a particular situation.

Feature Marginal Reading Year of Notes Stewardship Engagement
Fee (RM)9202,5404,260
DurationThree weeksTwelve monthsExtended / open
Meetings includedFour (quarterly)At client's initiative
Correspondence frequencyOne exchange + follow-upUnlimited, client-ledUnlimited, client-led
Senior partner involvement
Governance & succession focusPartial
Best forA specific document or questionOngoing leadership thinkingLong-held stewardship responsibilities

ACROSS ALL ENGAGEMENTS

Standards that apply
regardless of engagement form.

These are not aspirational statements. They describe what clients can expect in every engagement from the first correspondence to the last.

Data handled under PDPA 2010

Client data and correspondence managed in accordance with Malaysia's Personal Data Protection Act 2010.

Two working day response commitment

Every correspondence acknowledged and answered within two working days. No exceptions during the engagement period.

Engagement confirmed in writing

Every engagement begins with a brief letter of engagement confirming scope, fee, and terms. No work begins without this exchange.

No public reference without consent

Client names, industries, and engagement details are never referenced publicly without explicit written consent.

Right to conclude the engagement

In all three forms, either party may conclude the engagement on written notice. Fees for work completed are retained; no further charges apply.

Conflict of interest review

Before accepting an engagement, the firm reviews for potential conflicts. Where a conflict exists or may arise, the firm declines the work.

FEES

Stated in full.
No variable additions.

All prices in Malaysian Ringgit (RM). Fees are settled at the commencement of engagement and are not subject to revision during the engagement period.

ENGAGEMENT I

Marginal Reading

RM 920

ONE ENGAGEMENT · THREE WEEKS

  • Senior partner reading
  • Written annotations returned
  • One follow-up exchange
Enquire

ENGAGEMENT III

Stewardship Engagement

RM 4,260

EXTENDED · OPEN-ENDED

  • Extended correspondence
  • Governance & succession focus
  • Steward-determined cadence
Enquire

BEGIN WITH A NOTE

If one of these engagements seems suited to your situation, write to us.

Describe what you are working on and which engagement you are considering. We will reply with our view of whether the match is a good one.

Write to Us

+60 3-2078 6234

[email protected]